Fox Corporation Touts FOX News Dominance at Annual Upfront in New York

Fox Corporation put the strength of FOX News Media on display Monday during its annual upfront presentation to advertisers, media buyers and journalists in New York City.

"It’s no secret, we’ve been top dog in cable news for years. But now, it’s bigger than that," Fox News Channel anchor Bret Baier said. He explained that the brand regularly beats broadcast networks.

The event previewed content from FOX broadcast, FOX Sports, Tubi and FOX One, alongside Fox News Channel. NFL quarterback Tom Brady credited FOX’s strategy and viewer ties for his decision to join the network’s NFL booth. He then introduced Fox Corporation CEO Lachlan Murdoch.

Murdoch said, "This focus on our most deeply engaged viewers isn’t just verbiage, it’s how we designed and built our business. We’ve been deliberate in shaping a portfolio that puts us in a truly unique and powerful position in the marketplace. We don’t try to do everything, and we don’t pursue scale just for scale's sake. Instead, we focus where it matters most — live sports, live news, bold entertainment and ad-supported streaming."

"We consistently deliver real-time content with massive reach across our platforms and pair that with the ability to connect with hard-to-reach younger audiences through Tubi," Murdoch added. "This week, you’re going to hear a lot about the value of live sports and ad-supported streaming. At FOX, that’s not a new story. It’s what we’ve been delivering successfully for years."

Murdoch noted FOX leads in live programming and runs one of the fastest-growing ad-supported streaming services. "That combination isn’t accidental. It’s intentional, and it works for us, and more importantly, it works for you," he said.

He described FOX as an "outlier in the marketplace" thanks to its disciplined approach. "For the third year in a row, FOX is the only major media company consistently growing audiences," Murdoch said. "I’d just like to say how pleased I am with the company we’ve built and the strength of its leadership. Amid significant disruption across the media landscape, FOX remains your most reliable partner. Our long-term thinking has built the strength and consistency you can rely on. We’ve never been in a better position, and I am confident and excited about where we’re heading next."

Baier appeared with anchor Martha MacCallum to promote FOX News Media’s results. "The news is unfolding faster and faster every day… and wherever it’s happening, Fox News is there, live as it unfolds in real time, across every platform. From cable and TikTok to streaming, across mobile, digital, every connected device," they said.

"And, just as importantly, we help people to make sense of it all. That’s why more Americans than ever trust and turn to Fox News," MacCallum added.

Baier repeated that FOX News has led cable news for years, but now surpasses that. He said "The Five" beats "CBS Evening News" and "The Voice." MacCallum noted, "We’re doing something that I never thought was possible, we’re not operating at broadcast scale."

Fox News averaged 3.1 million weekday primetime viewers, MacCallum said. "That’s a big deal," Baier replied. He praised Fox News Digital as the top publisher for time spent, with 143 million monthly unique visitors. "So, to put it simply, more people spend time getting their news on FoxNews.com than anywhere else."

"We’re meeting audiences where they are, across platforms, across generations, wherever and however they consume news," Baier said.

MacCallum told advertisers Fox News posted a record 4.5 billion YouTube video views last year, its best ever and ahead of CNN, NBC News, ABC News and CBS News. "So, we’re not just competing, we are dominating," Baier said.

The pair highlighted FOX Business beating CNBC in key metrics for the first time. "When the stakes are high, they come to us to reach the largest, politically diverse audience in America," Baier said. "We’re the network people rely on."

"The Five" co-hosts Greg Gutfeld, Jessica Tarlov and Harold Ford Jr. took the stage. "It’s pretty simple. We all got a seat at the table. We sometimes agree, sometimes disagree," Ford said. "It’s the kind of conversation America used to have. Civil, honest and even funny."

"We enjoy the debate and at the end of the day, we actually like each other," Tarlov added.

"FOX & Friends" co-host Lawrence Jones discussed plans for the America 250 celebration. "I'm lucky to be able to travel all across our great country. It's been an honor getting out to the heartland and talking to Americans from every walk of life and every corner of our country. And it's that connection that is translating into real momentum for our company," he said.

Advertisers heard from FOX and FOX Sports figures including the casts of "Baywatch," "Best Medicine," "Memory of a Killer," "Doc," "Animal Control" star Joel McHale, "Grimsburg" star Jon Hamm, "Fear Factor" host Johnny Knoxville, Gordon Ramsay, Derek Jeter, David Ortiz, Alex Rodriguez, Michael Strahan, Erin Andrews, Rob Gronkowski and Jameis Winston.

Jerry O’Connell, Violet McGraw and Sophia Bush promoted Tubi’s "Summer’s Last Resort."