Chiefs Release Sourdough Bread-Themed NFL Schedule Video, Draws Online Mockery

The Kansas City Chiefs drew sharp online criticism for their 2026 NFL schedule release video, which leaned into a sourdough bread internet trend with added cutouts of clams and barbecue on stock bread images.

The clip, posted by the team's official social media account, sparked immediate backlash. Commentators called it lazy and out of touch, questioning how a room of marketing and PR experts approved it for a multi-billion-dollar franchise.

Online reactions compared it to past efforts like the Tennessee Titans' bachelorette-style video, the Los Angeles Chargers' Minecraft theme, and the Buffalo Bills' use of NBA legend Allen Iverson as an AI stand-in. One recent example involved the Indianapolis Colts deleting a video depicting Miami Dolphins star Tyreek Hill confronted by authorities, referencing his past arrests.

The Chiefs' choice nods to Taylor Swift fandom, but many said it worsened the concept. Critics argued it fuels a social media arms race where teams chase viral trends, from influencers in mascots to topical stunts.

The author prefers simple graphics listing opponents over elaborate productions. Sourdough's popularity, they predict, will fade, leaving the video ripe for future laughs. For now, mockery floods social platforms.